| Use Your eBook and Its Resell Rights as Free Bonuses |
|
An eBook can be used for more than just a stand-alone product. You can also offer it as a free bonus for somebody purchasing one of your other products or services. You could even use it as a bonus as to an affiliate product.
An eBook can be used for more than just a stand-alone product. You can also offer it as a free bonus for somebody purchasing one of your other products or services. You could even use it as a bonus as to an affiliate product. When you use bonuses it can act as a major incentive for people to purchase certain products or services. Loading on bonuses will only increase this incentive as market research has proven. Some people, in fact, just buy a particular product just for the bonuses that are included. By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value. That value that you add to you package will also help you create the price point. When I am creating a product I look at how much I could sell each individual item to get the price point. I'll give you a quick explanation why I do this. A lot of times I will go to someone's website, see their offer for their product, which is paired up with all these bonuses. The problem is when they just place a value, like $297, for the bonus. When looking at the bonus I start thinking, "I wouldn't pay that much for just that bonus." That is the question you should sit back and ask yourself - How much would I pay for that particular bonus by itself? Whatever figure you come up with is the value you should use when selling you package because just by slapping on a random figure isn't going to establish value. You have to be realistic when you are thinking about how much you would pay and make sure it correlates to what the market would pay as well. If you don't do this when people come to your website and and look to buy your package they will discount the actual value of that bonus, resulting in it losing tremendous value. Creating an eBook gives you the opportunity to include a valuable bonus with your other products and services. You can take this bonus one step further by actually including the resell rights to your eBook as a bonus. Another example, related to me, just because I know my business so well. I talk on the topic of creativity. I would be interested in possibly purchasing the resell rights, or the reprint rights, of someone else who has products on creativity. Take a moment to think about that. Why would I want to know what I would be interested in purchasing? It will actually save me a lot of time. If someone has made great content on the topic that I talk about, why would I want to reinvent the wheel? We could make it a win-win situation for both of us by partnering up and building a relationship. This way they were able to get their material leveraged and I was able to get new material so I didn't have to spend my own time doing just that. You can use this same principle to yourself and your business. As you develop eBooks, there will be other business in you niche that would be really interested in the material you are creating. This way they now have something of interest to send out to their customer list or specific clients. You have now provided yourself with a platform to be able to sell or offer the reprint or resell rights of your eBook as a bonus. Those people who are now interested in your eBook can provide or sell it to their customers and feel as if they are providing valuable information. This just continues to add onto the value of the bonus. You can easily increase the value of a bonus to an affiliate promotion or your own product by just following these steps. May ideas come to you when you need them the most. You can also see: Answers to all the frequent business questions you have are only seconds away. If you want live and recorded, audio, visual and written responses, Instant Business Answers can assist with small business support. |
| Another articles: |
|---|
|
